Digital Marketing Success Stories
Enjoy these terrific examples of digital marketing strategy. Each case study tells a marketing story and shares the factors we used to create a profitable marketing plan for Seoul, South Korea as well as other locations abroad.
What are the key factors that go into a digital marketing success story?
A Digital Space
Potential clients visit your website. What does your website say about you?
Bring Visitors
Pay for clicks (PPC) and/or create compelling content.
Track Results
Constant tracking of conversions, reporting & regular review are essential.
Iterate
Get complacent and the competition will catch up soon.
Digital Marketing Success Stories Start With A Great Website
"Social media is like opening a pop-up restaurant. It may be great for attracting attention, but you're always going to be at the mercy of the venue owner.
If they cut you off - you're out of business."
~ Stephen Revere
If they cut you off - you're out of business."
~ Stephen Revere
Businesses are lose their social media accounts all the time for no reason, so you can't rely on someone else's platform to tell your story. That's why the hub of every digital marketing success story is a great website.
But a website needs to be more than just pretty for clients to discover it.
A successful website needs to be clear, fast, intuitive - and much more. A digital marketing success story requires a web developer that understands both digital marketing and website design.
Create Interesting Marketing Stories
"Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date."
~ David Beebe
~ David Beebe
Brands often make their digital marketing strategies about themselves. But great content tells captivating stories about customers.
Give ideal customers helpful blog posts, email marketing and stories on social media platforms that deliver helpful information.
Solve their problems. Don't give them a long list of your brand USPs.
Reporting Systems
No digital marketing success story can be written without knowing exactly what "success" means!
You must set Key Performance Indicators (KPIs) as well as Objectives & Key Results (OKRs) for team members to achieve them.
Constantly Improve
No digital marketing success story starts with immediate success; and no successful business story is ever finished.
The digital marketing ecosystem is constantly changing and if you hesitate to experiment and try new things, in the long term your competitors will soon blaze past you.