Pureum law office

Redesign the website and rebrand the social media of a law firm.

Pureum law office

Digital Marketing Case Study

Redesign the website and rebrand the social media of a law firm.

Pureum law office

 

Redesign the website and rebrand
the social media of a law firm.

The Company        

Pureum Law Office is a boutique law firm that specializes in helping foreigners with legal issues in Korea. When Pureum started working with us about a year and a half ago, they had a website they were not happy with. It did the job of giving people information if potential clients searched for their firm, but it rarely resulted in contacts from potential clients.

The Problem        

  • Their website was not getting them clients.  
  • Brand awareness was weak.
  • Their paid advertising was not getting results.

THE SOLUTION

01

CORPORATE SITE

First, we set out to create a professional website at pureumlawoffice.com, where they could send potential clients who need legal help in Korea. It was crucial that we make it easy for users to immediately contact them, either by phone or through the contact form.

01

CORPORATE SITE

First, we set out to create a professional website at pureumlawoffice.com, where they could send potential clients who need legal help in Korea. It was crucial that we make it easy for users to immediately contact them, either by phone or through the contact form.

01

CORPORATE SITE

First, we set out to create a professional website at pureumlawoffice.com, where they could send potential clients who need legal help in Korea. It was crucial that we make it easy for users to immediately contact them, either by phone or through the contact form.

01

CORPORATE SITE

First, we set out to create a professional website at pureumlawoffice.com, where they could send potential clients who need legal help in Korea. It was crucial that we make it easy for users to immediately contact them, either by phone or through the contact form.

01

CORPORATE SITE

First, we set out to create a professional website at pureumlawoffice.com, where they could send potential clients who need legal help in Korea. It was crucial that we make it easy for users to immediately contact them, either by phone or through the contact form.

01

CORPORATE SITE

First, we set out to create a professional website at pureumlawoffice.com, where they could send potential clients who need legal help in Korea. It was crucial that we make it easy for users to immediately contact them, either by phone or through the contact form.

02

SOCIAL MEDIA PRESENCE

Then made sure that the firm had a presence on major social media networks to drive potential clients to the site with links: Facebook, Twitter & Linkedin. (We avoided Instagram because it does not allow links to the site and was not consistent with the firm’s image.)

02

SOCIAL MEDIA PRESENCE

Then made sure that the firm had a presence on major social media networks to drive potential clients to the site with links: Facebook, Twitter & Linkedin. (We avoided Instagram because it does not allow links to the site and was not consistent with the firm’s image.)

02

SOCIAL MEDIA PRESENCE

Then made sure that the firm had a presence on major social media networks to drive potential clients to the site with links: Facebook, Twitter & Linkedin. (We avoided Instagram because it does not allow links to the site and was not consistent with the firm’s image.)

02

SOCIAL MEDIA PRESENCE

Then made sure that the firm had a presence on major social media networks to drive potential clients to the site with links: Facebook, Twitter & Linkedin. (We avoided Instagram because it does not allow links to the site and was not consistent with the firm’s image.)

02

SOCIAL MEDIA PRESENCE

Then made sure that the firm had a presence on major social media networks to drive potential clients to the site with links: Facebook, Twitter & Linkedin. (We avoided Instagram because it does not allow links to the site and was not consistent with the firm’s image.)

02

SOCIAL MEDIA PRESENCE

Then made sure that the firm had a presence on major social media networks to drive potential clients to the site with links: Facebook, Twitter & Linkedin. (We avoided Instagram because it does not allow links to the site and was not consistent with the firm’s image.)

03

DIGITAL MARKETING STRATEGY

We use both paid and organic means to drive traffic to the website. We used Search Engine Optimization to get the #1 article organic response on the SERP for topics that their firm specializes in handling, like getting an F-5 visa in Korea. 

From there we set up a Google Ads account and optimized their ads by connecting it to their Google My Business, their Google Analytics and setting up Sitelink Extensions, etc. Their paid advertising is a consistent driver of new paying clients.

03

DIGITAL MARKETING STRATEGY

We use both paid and organic means to drive traffic to the website. We used Search Engine Optimization to get the #1 article organic response on the SERP for topics that their firm specializes in handling, like getting an F-5 visa in Korea. 

From there we set up a Google Ads account and optimized their ads by connecting it to their Google My Business, their Google Analytics and setting up Sitelink Extensions, etc. Their paid advertising is a consistent driver of new paying clients.

Skills we used in their Digital Marketing Strategy:

  • Responsive Website Design
  • Social Media Setup & Maintenance
  • SEO (Search Engine Optimization)
  • Google Ads account setup, optimization & maintenance
  • Google My Business setup and optimization.
  • Google Tag Manager to implement site tags. 
  • Google Analytics & Data Studio for monitoring and conversion tracking. 

03

DIGITAL MARKETING STRATEGY

We use both paid and organic means to drive traffic to the website. We used Search Engine Optimization to get the #1 article organic response on the SERP for topics that their firm specializes in handling, like getting an F-5 visa in Korea. 

From there we set up a Google Ads account and optimized their ads by connecting it to their Google My Business, their Google Analytics and setting up Sitelink Extensions, etc. Their paid advertising is a consistent driver of new paying clients.

Skills we used in their Digital Marketing Strategy:

  • Responsive Website Design
  • Social Media Setup & Maintenance
  • SEO (Search Engine Optimization)
  • Google Ads account setup, optimization & maintenance
  • Google My Business setup and optimization.
  • Google Tag Manager to implement site tags. 
  • Google Analytics & Data Studio for monitoring and conversion tracking. 

03

DIGITAL MARKETING STRATEGY

We use both paid and organic means to drive traffic to the website. We used Search Engine Optimization to get the #1 article organic response on the SERP for topics that their firm specializes in handling, like getting an F-5 visa in Korea. 

From there we set up a Google Ads account and optimized their ads by connecting it to their Google My Business, their Google Analytics and setting up Sitelink Extensions, etc. Their paid advertising is a consistent driver of new paying clients.

03

DIGITAL MARKETING STRATEGY

We use both paid and organic means to drive traffic to the website. We used Search Engine Optimization to get the #1 article organic response on the SERP for topics that their firm specializes in handling, like getting an F-5 visa in Korea. 

From there we set up a Google Ads account and optimized their ads by connecting it to their Google My Business, their Google Analytics and setting up Sitelink Extensions, etc. Their paid advertising is a consistent driver of new paying clients.

Skills we used in their Digital Marketing Strategy:

  • Responsive Website Design
  • Social Media Setup & Maintenance
  • SEO (Search Engine Optimization)
  • Google Ads account setup, optimization & maintenance
  • Google My Business setup and optimization.
  • Google Tag Manager to implement site tags. 
  • Google Analytics & Data Studio for monitoring and conversion tracking. 

03

DIGITAL MARKETING STRATEGY

We use both paid and organic means to drive traffic to the website. We used Search Engine Optimization to get the #1 article organic response on the SERP for topics that their firm specializes in handling, like getting an F-5 visa in Korea. 

From there we set up a Google Ads account and optimized their ads by connecting it to their Google My Business, their Google Analytics and setting up Sitelink Extensions, etc. Their paid advertising is a consistent driver of new paying clients.

THE RESULTS

Here’s the graph of traffic to pureumlawoffice.com
for Aug 2018 – Jul 2019

In the last year we have more than doubled their site traffic, and it continues to grow.